[China Wisdom Geek Alliance] These excellent companies gather in Yangcheng, do you build them?
Guangzheng Hang Seng organized China Wisdom Manufacturing Geeks Alliance-Guangzhou Enterprise Visiting Activity in Panyu District, Guangzhou City on August 7, to promote enterprises while enhancing exchanges between peers and inter-banks. The minutes of the visit are now made public for the benefit of readers.
Participants
1. Yuan Yiji—General Manager and Chief Research Officer of Guangzheng Hang Seng
2. Zhang Shuguang——Chairman of Audiway
3. Zhang Junfeng - Chairman of Supersonic
4. Luo Chaowei——Chairman of Minghui Packaging
5. Tian Yongchao——Chairman of Yuelin Co., Ltd.
6. Chen Zhihong——Chairman of Kehui Technology
7. Feng Nengwen - Director of Poten Technology
8. Zhang Guangwen——Guangzheng Hang Seng Strategy Research Director
9. Zhao Qiaomin——Guangzheng Hang Seng High-end Equipment Industry Leader
10. Yin Haijiang——Dean of Haijiang Private Directors Academy
12. Peng Wensheng——Financial Producer of Guangdong Radio and Television Station
12. Pi Zehong——Guangdong station reporter of China Economic Herald
13. Yang Yiyang——Project Director of "21st Century Business Review"
14. Lan Yishu——Chief editorial board member of South China News Center of China Times
15. Sheng Qinghong——China Times reporter
16. Si Yiwei——Investment Manager of GF Securities
17. Fu Zhilong——Tianxing Capital Investment Manager
18. Zhang Yikang——Investment Director of Fengbo Investment
19. Chen Yinyan——Investment Manager of Orient Securities
20. Kai Jinliang——Investment Manager of Zhongke Merchants
21. Zhang Hongyu——Investment Manager of Guangdian Express
22. Zhao Yixiang——Investment Manager of Dingfeng Assets
23. Feng Yisen——Innovation and Financing Department of Guangzhou Securities Investment Bank
24. Gao Chuanlun——Investment Director of Guangzhou Securities Asset Management Headquarters
25. Wang Lanlan——New Third Board Researcher of Guangzhou Securities Asset Management Department
26. Li Qinghua——Tongchuang Jinding Investment Manager
27. Huang Liping——Investment Director of Zhaoshi Investment
28. Liu Daqin——Investment Manager of Zhaoshi Investment
29. Li Wenhui——Senior Business Manager of Guangzheng Hang Seng
30. Bu Nana—Senior Sales Manager of Guangzheng Hang Seng
31. Chen Xiaomin——Researcher of Guangzheng Hang Seng NEEQ
32. Lin Yiquan——Researcher of Guangzheng Hang Seng NEEQ
Essentials of company visits
Guangzhou Securities Hang Seng is the first domestic joint venture securities investment consulting company established under the framework of CEPA and approved by the China Securities Regulatory Commission. The company is committed to becoming an expert financial service institution with excellent industry research capabilities and providing comprehensive investment and financing solutions for small and medium-sized growth companies. It focuses on serving companies, gathers resources and wisdom from all parties, and leverages synergistic advantages to become a docking capital for new third-board companies. The bridge of the market, promoting and sharing the growth of enterprises.
First of all, Mr. Yuan Ji, General Manager and Chief Research Officer of Guangzheng Hang Seng, expressed his gratitude to friends from enterprises, investment institutions and media for their participation. Guangzheng Hang Seng organized this event for two main purposes: first, to provide a platform for outstanding companies to better demonstrate their strengths and complete their own promotion; second, to realize mutual learning and exchanges between peers and cross-banks, The sharing of information and resources between the vertical and horizontal links in the industry can bring more new thinking on business models. Guangzheng Hang Seng will organize more activities with the theme of China's intelligent manufacturing headed by Zhao Qiaomin in the future, and at the same time invite more industrial elements, so that outstanding companies that have been listed and plan to list can better promote themselves and realize mutual exchange and learning . Finally, thank you for your trust in Guangzheng Hang Seng. Next, we invite our companies to share.
Guangdong Audiway Sensing Technology Co., Ltd. (832491):
The company is a high-tech enterprise specializing in the R&D, design, production and sales of sensitive components, sensors and corresponding modules. The specific business includes sensor components and modules, transducer components and modules, and electroacoustic components. Research and development, production and sales of other products.
1. Analysis points
Industrial status: Ultrasonic sensors are the first Chinese brand to enter the market of automobile complete machines. Ultrasonic flow sensors rank first in the domestic market, ultrasonic transducers rank first in the domestic market, and electroacoustic alarm devices rank first in North American smoke alarm No. 1 in device market application.
Technology research and development: Independent research and development of products, has obtained more than 100 patents, and has maintained a research and development investment of no less than 5% of sales for 5 consecutive years. In the future, Audiway will carry out the overall upgrading of the enterprise to realize the transition from the mixed stage of automatic and semi-automatic production to the stage of fully automatic production.
Profit growth is higher than revenue growth: Taking the operating situation since 2014 as an example, the revenue was 220 million yuan, a year-on-year increase of 22.46%, and the net profit reached 36 million yuan, a year-on-year increase of 46.35%. In the first half of 2015, the revenue increased by 41.23% year-on-year. Net profit increased by 53.43% year-on-year. 16 years of deep cultivation of sensor manufacturing, many years of technology accumulation, the advantages are reflected;
High-quality partners: NISSAN, Great Wall Motors, Ford, Tesla, Volkswagen, Siemens and many other high-quality partners have supported the steady and rapid growth of Audiway for 16 years, and will continue to grow;
2. Q&A interactive question and answer session:
Q1: Ask Mr. Zhang, what is the most difficult thing from rigid production to flexible production?
A1: I have a deep understanding of this point. In traditional manufacturing companies, the people who do the manufacturing and the people who do the information are separated. Flexible production requires the integration of the two. The manufacturing process needs to optimize the process, measure Only after the reliability of the process can large-scale automated production be carried out, otherwise it will lead to a large number of waste products. This requires talents with both attributes, and we currently lack such talents;
Q2: Can you share with me the experience of automation workshop transformation to achieve a balance of interests between input and output?
A2: Let me explain our approach in two points:
First, the hardware part. We integrate our equipment by purchasing all the parts of automation equipment on the market. We directly use ready-made components for the main assembly of low-value parts, and we assemble and even produce these core parts by ourselves for the core machine parts that involve our core process. , and then assemble the entire production line to avoid high R&D investment.
Second, the software part. Based on off-the-shelf machines, only software and control boards are introduced to achieve information fusion, so as to avoid high investment in hardware development.
Guangzhou Supersonic Automation Technology Co., Ltd. (to be listed)
The company is a national high-tech enterprise focusing on the field of industrial automation. It is mainly engaged in the research and development, production, sales and related technical support services of industrial automation equipment with machine vision system as the core. It is committed to providing industrial automation and Intelligent products and comprehensive solutions.
1. Sharing points
The company is developing rapidly: the company has been established for 5 years, and its performance has increased from 1.37 million in 2010 to 23 million in 2014. It is expected to achieve a revenue of 40 million in 2015.
Technology realizes optical, mechanical, electrical and soft integration: Based on precision optics and precision motion control technology, a large amount of research on machinery and software has been invested simultaneously to realize the development of supersonic optical, mechanical, electrical and soft integration. At present, 38 image software copyrights and 60 National invention patents and practical patents.
High-quality partners: Client partners such as Huawei, Apple, Microsoft, and Jabil and other high-quality customer groups support the rapid growth of Supersonic; procurement-side partners such as St?ubli, German AVT and British Solartron and other high-quality suppliers support Supersonic cost advantage.
The market prospect is broad: Taking mobile phones as an example, in 2016, about 1.4 billion smartphones will be shipped, and the market capacity is self-evident.
2. Q&A interactive question and answer session:
Q1: Why put so much effort into the transformation from non-standard equipment to standard equipment?
A1: First of all, from the perspective of development prospects, if you want to go further in the industry, you can only take the road of standard equipment, otherwise it can only be a subsidiary of other brands, and the market cannot be opened or even directly eaten by Kuaiyu. secondly, we have done a lot of market and technology research in the early stage, and implemented our transformation plan on this basis.
Q2: In order to ensure the subsequent sustainable order growth, what is the plan for subsequent promotion and sales?
A2: Regarding the follow-up sales plan, it is mainly divided into the following four parts:
First, realize product promotion and increase popularity through major exhibitions in mainland China, Taiwan and Japan;
Second, the core members of the team directly follow the direct sales route with 8 to 10 years of industry experience and accumulated network resources in the industry;
Third, cooperate with the media to achieve brand effect;
Fourth, use the customer resources and brand effects of strategic partners to realize non-competitive product customer sharing and brand promotion resource cooperation (such as joint product exhibitions, etc.).
1. Sharing points
Technical level: The company and its subsidiaries have 17 authorized patents, including 3 invention patents and 14 utility model patents. At the same time, it has 7 patents that have entered the state of substantive examination that have been applied to the State Intellectual Property Office, including 6 invention patents and 1 utility model patent.
Competitive position in the industry: The company's leading product is aseptic filling machine, which has already become the leading brand in China in the field of spare parts for aseptic packaging beverage production equipment. At present, hundreds of domestic and foreign paper packaging beverage manufacturers have purchased the company's spare parts for the maintenance of imported and domestic equipment. While ensuring the stability of the mechanical operation of downstream beverage manufacturers, it further reduces the cost of operation and maintenance.
Financial status: Taking the most recent year of 2014 as an example, the revenue in 2014 was 86.62 million yuan, achieving an increase of 11.08%; the profit remained stable.
A large number of high-quality customers: Minghui Packaging Aseptic Filling Machine and its spare parts are of high quality. As for the spare parts, hundreds of domestic and foreign paper packaging beverage manufacturers have purchased the company's spare parts for the maintenance of imported and domestic equipment. , while ensuring the stability of the mechanical operation of downstream beverage producers, further reducing the cost of operation and maintenance.
2. Q&A interactive question and answer session:
Q1: Has your company stockpiled some heavyweight products for future growth?
A1: First of all, it is the 1L standard, square, and 500ml slim type equipment for the three products in our large packaging; and the 200ml and 250ml diamond-shaped packaging machines. Subsequent new equipment is also under continuous research and development. Secondly, it is the sales of packaging consumables that are about to be restarted, which will become a stable revenue growth point in the future. The third is the packaging automation of yogurt cups, which is currently under planning, and this will become an invisible explosive point in the future.
Q2: In the field of packaging, what is your opinion on the production of multiple varieties and small batches?
A2: First, for beverage manufacturers. The method of multi-variety and small batch can reduce the manufacturer's finished product inventory and online inventory, the complexity of product distribution in the production process, the complexity of sales and the entry threshold of customers, and achieve a higher product turnover rate. Secondly, for our equipment manufacturers. Flexibility needs to take into account the control of production costs and the experience of consumers. The key to this is technology. From the perspective of technology, find the best balance point in the middle.
Endnote
At the end of the event, Guangzheng Hang Seng visited the Guangzhou Science and Technology Finance Promotion Association in Panyu District.
Guangzhou Science and Technology Finance Promotion Association (hereinafter referred to as "the Promotion Association"), established in June 2014, is a non-profit social organization led by Guangzhou Science and Technology Bureau, Development Zone and Panyu District Science and Technology Bureau. The Promotion Association is composed of Guangdong Zhongke Merchants, Guangzhou Hongtu Kexin, Guangzhou Science and Technology Corporation, Guangzhou Securities, Lixin Accounting Firm, Guoxin Xinyang Law Firm, Video and Sound Technology, Stone Made Environmental Technology, Huanfeng Energy and Guangzhou University Student Entrepreneurship Research Institute and other financial, venture capital, technology service organizations, intermediary agencies related to IPO, and well-known technology companies jointly initiated the establishment. At present, there are 38 founding members, of which 4 members have successfully landed on the New Third Board in 2014, 6 Members have submitted IPO listing applications to the China Securities Regulatory Commission and have been accepted, and many members are receiving counseling before listing applications.
During the exchange process, the following issues were mainly discussed. Here is a brief introduction to the experience of Director He Yuqing of the Promotion Association in the process of supporting enterprises:
1. In what way can the promotion association better support these high-tech enterprises to be listed on the main board or the new third board?
Director He pointed out that the goal of the Promotion Association is to build the Whampoa Military Academy for cultivating enterprises. The main considerations in the process are to focus on the following three directions:
(1) First, select high-tech innovative companies with excellent quality;
(2) Second, help companies connect with financial intermediaries, capital market research institutions, venture capital institutions, etc. related to the main board listing and NEEQ listing;
(3) Third, cooperate with national, provincial and municipal science and technology departments to better support the development of enterprises from the policy level.
2. Regarding the organization of small and medium-sized enterprises to participate in the National Innovation and Creativity Competition by the Promotion Association, what is the value?
Through this innovation and creativity competition, we can better cultivate and promote small and medium-sized enterprises, promote the recognition of this model by the reform leading group, and promote it as a model. In order to achieve this goal, it is also necessary to change the concepts of all parties: first, enterprises need to establish information for themselves; second, the promotion association will give confidence to small and medium-sized enterprises and know that the business operation is standardized; finally, the government and enterprises are actually a win-win situation If the enterprise develops well, the regional economy will be revitalized.
Here, once again, I would like to express my gratitude to the above-mentioned enterprises, institutions and media friends who participated in this China Intelligent Manufacturing Alliance-Guangzhou enterprise visit activity, as well as the three visited enterprises and Director He of the Promotion Association for their enthusiastic sharing.
The article originated from - Guangzheng Hang Seng WeChat.
